Project

Angefit


Student: Pedro Angeloni Fretta
Mentor: Jessica Pollina
Domains: English, Math, Wellness, Media
Faculty Grader: Carl 

Documentation of Product


For my senior project, I created a business plan that consists in develop a supermarket inspired by a famous brand called Whole Foods. My idea consists in bringing this concept to my home country, Brazil, where although there is a significant demand for this kind of market, it is not really common due to many reasons such as the high price of products, lack of sources and still a small interest from a few areas of the country. 

 

Exhibition & Presentation Summary


Present my senior project was a really meaningful experience since I was able to share my passion for supermarkets with the Ross School community. Also, by presenting I felt extremely relieved for finishing my first project in this field.

Works Consulted


“Critério Brasil Inicia 2015 Com Nova Atualização.” IBOPE Brasil, www.ibope.com.br/pt- br/noticias/paginas/criterio-brasil-inicia-2015-com-nova-atualizacao-.aspx.

Kimura, A ( 2018, March 25) Phone Interview.

Tsagas, Ilias. “Rio 2016: a Step in the Green Direction? .” Pv Magazine International, 22 Aug. 2016, www.pv-magazine.com/2016/08/22/rio-2016-a-step-in-the-green-direction- _100025862/.

“Values Matter.” Whole Foods Market, www.wholefoodsmarket.com/.