Student: Pedro Angeloni Fretta
Mentor: Jessica Pollina
Domains: English, Math, Wellness, Media
Faculty Grader: Carl 

Documentation of Product

For my senior project, I created a business plan that consists in develop a supermarket inspired by a famous brand called Whole Foods. My idea consists in bringing this concept to my home country, Brazil, where although there is a significant demand for this kind of market, it is not really common due to many reasons such as the high price of products, lack of sources and still a small interest from a few areas of the country. 


Exhibition & Presentation Summary

Present my senior project was a really meaningful experience since I was able to share my passion for supermarkets with the Ross School community. Also, by presenting I felt extremely relieved for finishing my first project in this field.

Works Consulted

“Critério Brasil Inicia 2015 Com Nova Atualização.” IBOPE Brasil, br/noticias/paginas/criterio-brasil-inicia-2015-com-nova-atualizacao-.aspx.

Kimura, A ( 2018, March 25) Phone Interview.

Tsagas, Ilias. “Rio 2016: a Step in the Green Direction? .” Pv Magazine International, 22 Aug. 2016, _100025862/.

“Values Matter.” Whole Foods Market,