Ross School - Senior Project 2013

 

Student: Sha (Racha) Luan

 

Mentor: Jennifer Lloyd

 

Domains: English, History, And Visual Arts

Faculty Grader: Therese Lichtenstein

 

Documentation of Product

 

Title: Little Fashion

 

For my senior project, I created an introductory book about the fashion industry. In the book, I wrote several chapters about the 20th century history of fashion, the history of famous brands, luxury brand management, capital cities of fashion, fashion in China, and current fashion trends. To research these topics, I searched many resources online, and I also read books about fashion development, too. Since I have been interested in fashion for a long time, I interned with several fashion companies, I have experience in the industry. In the book, I combined my own ideas and experiences with fashion with the actual history of fashion so that the book could be more realistic and easy for people to read. In order to make the book more attractive, I selected some pictures and edited them into my writing, too. All in all, after reading the book, I hope my readers will really get a good sense of what is fashion!

 

 

 

 

 

 

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Exhibition & Presentation Summary

           

Presentation:

 

Presentation PPT:

Presentation video

 

 

Works Consulted

 

 

"About Milan, Your Tourist Guide to Milan, Italy." Shopping in Milan,

            the City of Fashion. N.p., n.d. Web. 13 Jan. 2013.

<http://www.aboutmilan.com/shopping-in-milan.html>.

"Alexander McQueen." Alexander McQueen. Alexander McQueen,

            n.d. Web. 13 Jan. 2013.

<http://www.alexandermcqueen.co.uk/alexandermcqueen/experience/about-sarah-burton,en_GB,pg.html>

"Alexander McQueen / - Design/Designer Information." Alexander

            McQueen / - Design/Designer Information. Designmuseum, n.d.

            Web. 13 Jan. 2013.

            <http://designmuseum.org/design/alexander-mcqueen>.

Allenlin. "Chanel Brand Story." Articlesbase.com.Articlesbase.com,

21 Oct. 2009. Web. 13 Jan. 2013.

<http://www.articlesbase.com/sales-articles/chanel-brand-story-1362490.html>.

Andomizing. "Milan: The City of Fashion." HubPages. N.p., n.d.

   Web. 13 Jan. 2013.         

<http://randomizing.hubpages.com/hub/Milan-The-city-of-Fashion>.

Applegate, Shirley. "Givenchy - History From 1937 to the Present."

            Givenchy - History From 1937 to the Present. N.p., n.d. Web. 13

            Jan. 2013.

<http://ezinearticles.com/?Givenchy---History-From-1937-to-the-Present&id=5932935>.

 "BALENCIAGA." BALENCIAGA/Ž

            _—š_¤ࡍ½. Ifenghuang,

            n.d. Web. 13 Jan. 2013.

            <http://app.fashion.ifeng.com/luxury/brand/251>.

Branigan, Tania. "China's Taste for Fashion and Luxury Brands."

            The Guardian. Guardian News and Media, 25 Apr. 2011. Web.

            13 Jan. 2013.

<http://www.guardian.co.uk/world/2011/apr/26/china-super-rich-demand-luxury-brands>.

Charleston, Beth Duncuff. "Heilbrunn Timeline of Art History."

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            2013.

            <http://www.metmuseum.org/toah/hd/dior/hd_dior.htm>.

Chevalier, Michel, and Michel Gutsatz. Luxury Retail Management:

            How the World's Top Brands Provide Quality Product and

            Service Support. Singapore: John Wiley & Sons Singapore Pte.,

   2012. Print.

"China Travel Guide | AsiaRooms.com Community."

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   Jan.

            2013. <http://www.asiarooms.com/en/community/china/>.

"Christian Dior Biography." StyleSequel.com. N.p., n.d. Web. 13

            Jan. 2013.

<http://www.stylesequel.com/designers/christian-dior/biography>.

"Coco Chanel Biography." Coco Chanel. N.p., n.d. Web. 13 Jan. 2013.

<http://www.thebiographychannel.co.uk/biographies/coco-chanel.html>.

Eastveld,Trevor. "The History of Dior." Eastveld. N.p., n.d. Web. 13 Jan. 2013.

            <http://ezinearticles.com/?The-History-of-Dior&id=3040159>.

Farrer, Jacqueline. "The History of Chanel." The History of Chanel.

            Femalefirst.co.uk, 11 Jan. 2008. Web. 13 Jan. 2013.

<http://www.femalefirst.co.uk/lifestyle-fashion/styletrends/chanel-4308.html>.

Festa, Alberto, and Cristiana Cucco. Luxury Management. Roma: n.p., 2009.

            Print.

"French Fashion in Paris." French Fashion in Paris. Parisdigest, n.d. Web. 13

            Jan. 2013.

            <http://www.parisdigest.com/menus/fashion.htm>.

"Givenchy." Givenchy. Givenchy, n.d. Web. 11 Jan. 2013.

            <http://www.givenchy.com/>.

Hibbert, Claire and Adam. A History of Fashion and Costume The Twentieth

            Century. Vol. 8. Hong Kong: Bailey, 2005. Print.

"Givenchy." Givenchy. Givenchy, n.d. Web. 13 Jan. 2013.

            <http://www.givenchy.com/>.

"Hermes History & Story, Handbags, Purses & Michael Tonello's Fabulous

            Book, "Bring Home The Birkin"" Hermes History & Story, Handbags,

   Purses & Michael Tonello's Fabulous Book, "Bring Home The Birkin" N.p.,

Aug. 2007. Web. 13 Jan. 2013.

            <http://www.unusualthreads.com/hermes.html>.       

"History and Background of Alexander Mcqueen." History and Background of

            Alexander Mcqueen. FragrancceX.com, n.d. Web. 13 Jan. 2013.

<http://www.fragrancex.com/products/_bid_Alexander--Mcqueen-am-cid_perfume-am-lid_A__brand_history.html>.

"History and Background of Balenciaga." History and Background of

            Balenciaga. FragrancceX.com, n.d. Web. 13 Jan. 2013.

<http://www.fragrancex.com/products/_bid_Balenciaga-am-cid_perfume-am-lid_B__brand_history.html>.

"History and Background of Givenchy." History and Background of Givenchy.

            FragrancceX.com, n.d. Web. 13 Jan. 2013.

<http://www.fragrancex.com/products/_bid_Givenchy-am-cid_perfume-am-lid_G__brand_history.html>.

"IrepBags.com' Blog." Web log post. GIVENCHY Brand History. N.p., 16 May

            12. Web. 13 Jan. 2013.

<http://blog.irepbags.com/index.php/2012/05/givenchy-brand-history/>.

Keller, Kevin Lane. Managing the Growth Tradeoff: Challenges and

            Opportunities in Luxury Branding. Vol. 16. New Hampshire: Palgrave

            Macmillan, 2009. Print.

Kapferer, Jean Noel, and Vincent Bastien. The Specificity of Luxury

            Management Turning Marketing Upside down. Vol. 16. N.p.: Palgrave

            Macmillan, 2008. Print.

"Life History of Hubert De Givenchy." Life History of Hubert De Givenchy. N.p.,

 n.d. Web. 13 Jan. 2013.

<http://www.alhawaj.com/products/product_details.aspx?product_id=287>

Lewis, Jone Johnson. "Coco Chanel." About.com Women's History.

            Womenshistory.about.com, n.d. Web. 13 Jan. 2013.

<http://womenshistory.about.com/od/chanelcoco/a/coco_chanel.htm>.

Levellauqnd. "Levellauqnd." World Fashion Capitals Exploration –

            ξ—š½¦⏤. Sohu, 13 July 2012. Web. 13 Jan. 2013.

<http://levellauqnd.i.sohu.com/blog/view/226609658.htm>.

Lindsay. "The Brand Story behind Christian Dior." Articlesbase.com.

            Articlesbase.com, 16 Aug. 2010. Web. 13 Jan. 2013.

<http://www.articlesbase.com/online-promotion-articles/the-brand-story-behind-christian-dior-3050303.html>.

Liu. "Luxury Management Program (Paris)." Kaixin, 2010. Web. 13 Jan. 2013.

            <http://www.kaixin001.com/repaste/1033118_975070799.html>.

Lu, Yang. "Chinese Clothing - Five Thousand Years' History." Chinese

            Clothing. Polaris, n.d. Web. 13 Jan. 2013.                                            

<http://polaris.gseis.ucla.edu/yanglu/ECC_CULTURE_CLOTHING.HTM>.

"Luxury Brand Management." ¾_¾¦¾. Baidu, 18

            Apr. 2012. Web. 13 Jan. 2013.

<http://baike.baidu.com/view/1904334.htm>.

Moore, Christopher M., and Grete Birtwistle. The Burberry Business Model:

            Creating an International Luxury Fashion Brand. Vol. 32. N.p.: Emerald

            Group, 2004. Print.

Moore, Christopher M., and Grete Birtwistle. The Nature of Parenting

Advantage in Luxury Fashion Retailing -- the Case of Gucci Group. Vol.    33. Scotland: Emerald Group, 2005. Print.

Maarten. "The History of Hermes." The History of Hermes. N.p., n.d.

 Web. 13 Jan. 2013.

<http://ezinearticles.com/?The-History-of-Hermes&id=3310992>.

"The Brand Story of Balenciaga." Web log post. India Forums : Indian

            Television. N.p., 04 Feb. 2009. Web. 13 Jan. 2013.

            <http://www.india-forums.com/forum_posts.asp?TID=1121993>

VanZanten, Virginia. "Herm̬s: A History." W Magazine. N.p., Aug. 2011.

            Web.  

   13 Jan. 2013.

<http://www.wmagazine.com/fashion/2011/08/hermes-timeline-ss>.

Women's Fashion during the 20th Century. YouTube. YouTube, 20 Nov. 2009.

            Web. 13 Jan. 2013.

            <http://www.youtube.com/watch?v=xSVa3naCOOw>.

"20 Century Fashion History Timelines by Irina V. Ivanova." Women's Fashion

   Style of Twentieth Century, History of Fashion Decade by Decade.

            Artdesignfashion, n.d. Web. 13 Jan. 2013.

            <http://www.artdesignfashion.com/timelines/>.

"20th Century Fashion." Victoria and Albert Museum. Vam, 2012. Web. 13 Jan.               2013.

            <http://www.vam.ac.uk/page/0-9/20th-century-fashion/>.