Ross School - Senior Project 2013

 

Student: Yuxin Wang

Mentor: Linda Hanrahan

Domains: Media

Faculty Grader: Therese Lichtenstein

 

 

Documentation of Product

 

Title: Les Marques de Luxe

 

For my senior project, I created a fashion magazine with a focus on luxury brands.

This magazine highlights three luxury brands: Herm¸s, Van Cleef & Arpels, and Vertu.

The articles focus on the three brands, exploring their history and production.

 The intention of this project is to study the growth of these businesses in China.

Three different designs were sketched for each of the brands, which are included in the magazine as well.

 

 

Exhibition & Presentation Summary

 

Presentation: Description: MacintoshHD:Users:ywang12:Desktop:Screen shot 2013-02-12 at 9.56.59 PM.png

Video link: http://vimeo.com/58994298

Product link: http://glossi.com/YUXIN2MALI/4988-les-marques-de-luxe

Works Consulted

"Herm¸s Remains Upbeat on China." Online.wsj.com. N.p., 08 Oct. 12. Web.

"Hermes Launches Luxury Label In China." Styleite RSS. N.p., n.d. Web. 04 Dec. 2012.

"New York Magazine." NYMag.com. N.p., n.d. Web. 04 Dec. 2012.

"著名奢侈品牌爱马仕销量创纪录 中国市场表现抢眼." Mzyfz.com. N.p., n.d. Web. 05 Dec. 2012.

"Van Cleef and Arpels." Vogue English. N.p., n.d. Web. 05 Dec. 2012.

"梵克雅宝." Baidu.com. N.p., n.d. Web. 05 Dec. 2012.

"梵克雅宝中国大陆店今年将增加一倍." Cn.reuters.com. N.p., 16 Mar. 2010. Web. 05 Dec. 2012.

"Nokia Offloads Luxury Arm Vertu." - News. N.p., n.d. Web. 05 Dec. 2012.

"奢侈手机Vertu销量中国区居首." Hf365.com. N.p., n.d. Web. 05 Dec. 2012.